Private Labels Aren’t Going Anywhere

Store brands are no longer being rated second best to national brands. Store wide private labels are playing an extremely important role to retailers brand strategies. Rather then following in the national brand’s shadow, retailers are partnering with manufacturers to be the first to market as apposed to second or third.

To find out more read:
Private Label Packaging Playing an Essential Role in Retailer Brand Strategies
Kate Bertrand Connolly, Packaging Editor