‘Made in the USA’ Labeling

Why has ‘Made in the USA’ labeling become such a big thing?
Made in the USA

Many have hopes that reviving manufacturing in the USA will create jobs.  From CNN Money, according to Dave Schiff, chief creative officer at Made Movement, a website that markets and sells only American-made products, “buying American has become personal. People are looking for ‘Made in the USA’ labels because they know that’s how jobs are created.”

An article from Business Insider states that many purchasing decisions are influenced by products being made in America.  In fact, companies making foreign products will attempt to mislead consumers by using patriotic packaging in red, white, and blue or use an American company address.

The ‘Made in the USA’ label indicates that the product is “all or virtually all” made in the United States. The ‘Made in the USA’ label is regulated by the FTC (Federal Trade Commission). Automobile, textile, wool and fur products are the only products in the USA that are required to disclose their content. Other products are not required by law to be marked or labeled with ‘Made in the USA’.

According to the FTC  “all or virtually all” means “that all significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no — or negligible — foreign content.” The Buy American Act requires that a product be manufactured in the U.S. of more than 50% U.S. parts to be considered ‘Made in the USA’ for government procurement purposes.

Also from the Federal Trade Commission, “The Commission does not pre-approve advertising or labeling claims. A company doesn’t need approval from the Commission before making a ‘Made in the USA’ claim. As with most other advertising claims, a manufacturer or marketer may make any claim as long as it is truthful and substantiated.” 3rd party regulator certifications are available, but not required to claim ‘Made in the USA’.

Are EPI’s products considered made in the USA?

EPI’s manufacturing plant and headquarters is located in southern York County. Here virtually all of our labeler parts are manufactured in this facility. All labelers are assembled here as well. Made in the USA!