EPI Labelers is very excited to announce the launch of our new website design. You’ll see things look refreshed and we have completely re-coded and designed from the ground up.
A few of our goals with the new website was to make it faster, easier to navigate for users, and easier for us to manage/update. Most of all we redesigned our site with the user experience firmly in mind. The bulk of what makes this version so great is that it is product driven. Our site use to be labeler driven, you came to the site and your options were labelers. Makes sense right, we sell labelers.
Well, when I started working here about a year ago, I knew nothing about labelers. I was brought on as the Marketing Coordinator and redesigning the website was one of the main projects on my list. When I sat down with the team in the early stages of the redesign, one of my first questions was “how can we present the content of this site differently?”
Well, as we were talking the general manager said “What if we look at it from the label side of things?” A light bulb went off. I said “you mean if we were product driven?” It all just came together. I knew very little about the labelers and what they could do. It was much easier for me to come to a site and see the end product and work backwards to the labeler.
Now, when you visit our site looking for a labeler, you find it by the product you need to label. Whether it is a pillow bag, clamshell, box, tray, etc…, you select your product, then your label application, and finally you see the options of labelers that will get your job done.
The new site has the latest labeler specifications and options, viewable product images, downloadable up to date technical brochures, as well as videos to provide full overviews of our labelers.