At the start of a new year, it seems that resolutions commonly turn to overall improved health, better eating, and exercise. Companies that pay attention to such trends are able to tailor their products to consumer demands. Kellogg’s is one such company that is shifting its focus to healthy habits.
The holidays may be to blame for many diet resolutions, but Kellogg’s is also recognizing American Heart Month as a reason to get fit. To celebrate, Kellogg’s is using new heart healthy labels for cereals.
In a press release published today, Kellogg’s explains the reasoning behind its healthy labels for cereal.
“Healthy habits such as eating well, being physically active, and maintaining a healthy weight are key strategies for managing cardiovascular disease – the number one cause of death in the U.S.(1) In honor of American Heart Month, Kellogg’s® is making it easier for shoppers to find its great tasting, fiber-rich heart-healthy cereal options with a new front-of-pack label.”
The healthy heart logo will appear on nine varieties of Kellogg’s cereal.
“We know that these great brands – Kellogg’s Raisin Bran, All Bran, Smart Start and FiberPlus – have been long time favorites,” said Dick Podiak, Kellogg director of marketing, adult cereal. “Now we’ve added the ‘Kellogg’s Heart Healthy Selection’ logo on the front panel of these products, so people can easily make the right choice when they’re seeking a heart-healthy breakfast.”
Kellogg’s is responding to consumer desires by making it easier to identify when they’re making healthy choices – and they’re using a label to do it. Win – win!
For more heart healthy habits, and to read the press release in its entirety, visit http://kelloggs.mediaroom.com/index.php?s=43&item=362.
To print out coupons for your favorite Kellogg’s products, go to http://www.kelloggs.com/en_US/home/offersAndPromotion/coupon.html