The holidays may be to blame for many diet resolutions, but Kellogg’s is also recognizing American Heart Month as a reason to get fit.  To celebrate, Kellogg’s is using new heart healthy labels for cereals. 

In a press release published today, Kellogg’s explains the reasoning behind its healthy labels for cereal. 

“Healthy habits such as eating well, being physically active, and maintaining a healthy weight are key strategies for managing cardiovascular disease – the number one cause of death in the U.S.(1) In honor of American Heart Month, Kellogg’s® is making it easier for shoppers to find its great tasting, fiber-rich heart-healthy cereal options with a new front-of-pack label.”

The healthy heart logo will appear on nine varieties of Kellogg’s cereal. 

“We know that these great brands – Kellogg’s Raisin Bran, All Bran, Smart Start and FiberPlus – have been long time favorites,” said Dick Podiak, Kellogg director of marketing, adult cereal. “Now we’ve added the ‘Kellogg’s Heart Healthy Selection’ logo on the front panel of these products, so people can easily make the right choice when they’re seeking a heart-healthy breakfast.”

Kellogg’s is responding to consumer desires by making it easier to identify when they’re making healthy choices – and they’re using a label to do it.  Win – win!

For more heart healthy habits, and to read the press release in its entirety, visit http://kelloggs.mediaroom.com/index.php?s=43&item=362.

To print out coupons for your favorite Kellogg’s products, go to  http://www.kelloggs.com/en_US/home/offersAndPromotion/coupon.html

Under his new title as Engineering Manager, Matt will be responsible for managing all aspects of the engineering department, spearheading new product and technology development, and serving as a single point of reference for companywide engineering functions.

We are proud to support Matt as we welcome him to his new role.  We wish him the best of luck!

The blog “caramel potatoes” suggests making your own label to transform a homemade treat into a holiday treat.  Homemade caramel is sure to be a hit at any party, but when it comes wrapped in a festive label, you score points for your creativity and cooking skills!  Visit the website to download and print the Christmas Caramel Label!  Adding a holiday label is a simple way to improve the presentation of this gift!  http://www.caramelpotatoes.com/2011/11/29/christmas-caramel-cooked-in-the-can-with-printable-label/

Countless people gift wine over the holiday season, but a unique label can make your bottle stand out from the others!  Sites like bottle your brand offer personalized labels that you allow you to add names, dates and pictures to decorate your gift for the season.  This would make the perfect hostess gift to bring to holiday parties. 
http://www.bottleyourbrand.com/personalized-wine-labels/holidays

The latter are just a few examples of how, with minimal effort a label can transform a package.  The holidays are a great time to take advantage of the simplicity of labeling, but it’s important to remember that the label speaks for your package no matter what time of year.  Consumers and friends alike form impressions based on the packaging before they ever reveal what’s inside.  The right label makes all the difference!
MERRY CHRISTMAS FROM THE TEAM AT EPI LABELERS!!!

There’s a host of sustainable packaging ideas out there, but what about sustainable labeling? 

Scott Amron www.amronexperimental.com/Fruit_Wash_Labels.html has created a labeling concept that is not only eco-friendly, but also timesaving.  Amron managed to eliminate the struggle of peeling the label off of fruit, while cutting out the extra step of washing it with soap and water.  His concept for a Fruitwash label that dissolves into an organic produce wash is an innovation in the labeling industry.  You simply rub the label and watch it dissolve into an organic produce wash that helps remove wax, pesticides, dirt and bacteria.  In addition it displays price look-up codes for fast check outs. 

Fruitwash Label

The Fruitwash label is garnering plenty of attention;  with mentions in countless blogs, on Tumblr, and even in magazines.  Many will find this to be a novel idea, it will be interesting to see if the concept gets picked up.  Amron is currently selling a 10% stake in the Fruitwash Label Intellectual Property (patents).

A growing trend in the packaging industry is sustainability, and with that, companies are getting more creative with their eco-friendly packaging.  No matter the industry, most companies can find creative ways to package their product while reducing energy output.  And there are some brilliant concepts out there!   Whether they’re just proposals or already implemented designs, these companies show that making environmentally sound choices can be a lot of fun!

Sustainable Bottles

Joe’s Daily (http://www.joesdaily.com/2011/11/09/colorless-coke-can/) recently featured an interesting proposal by Ryan Harc for a colorless Coca Cola can.  It eliminates the need to separate toxic color paint from aluminum in the recycling process, thus saving energy.  In addition to being 100% recyclable, the can itself has a sleek, modern look that would surely be popular with eco-friendly fans!

Sustainable Beauty Packaging

While the Coca Cola idea is just a proposal, Lush Stores have already implemented fun sustainable packaging for their products.  Glamour magazine Beauty Editor Beth Shapouri recently blogged about her charmingly unexpected packaging experience at Lush.  (http://www.glamour.com/beauty/blogs/girls-in-the-beauty-department/2011/10/isnt-this-the-most-charming-wa.html)  Beauty products come bundled in a trendy and fashionable scarf.  Not only is the scarf beautiful, it’s sustainable – it’s hard to believe but it’s actually made from two recycled bottles!

These are just a couple examples of how marketers are coming up with new and exciting ways to make sustainable packaging interesting to the customer.  They’re also great lessons of how a little creativity can combine practicality with originality, proving that effective packaging does not have to be boring!

Labelers at the show will include; the Flex-Pac, the U-II, the Print & Apply, the M-Series, the Clamshell Labeler, the B-Series Wrap Labeler, and the all-new Label Dispenser with Inkjet Printer(http://epilabelers.com/new-label-dispenser-inkjet-printer). 

EPI Labelers offers machines to label; paper, clamshells, cartons, boxes, bottles, and flexible packages for VFFS, HFFS, pouches, and bread and bun bags.  For a detailed product list, visit http://epilabelers.com/products.

EPI Labelers will be offering show specials to Pack Expo attendees, Facebook fans (http://facebook.com/epilabelers) and Twitter followers (http://twitter.com/@epilabelers).

 For more information call 717-235-8345 or visit us at http://epilabelers.com.

Click top mugs featuring our 30th Anniversary logo

This year at SCAA 2011 in Houston, we’ll feature a brand new 20 ft. booth where we’ll showcase our latest, as well as existing machinery, for the coffee industry.  Stop by Booth 1509 to check out our Flex-Pac Labeler, our M-Series Labeler, and the all-new L-Series Automatic Label Dispenser.
In addition to showcasing labeling machinery, we’ll be handing out flash drives with information about EPI, and videos of our machines in action.  Be sure to stop by to see us to get information on joining our social media sites, http://www.facebook.com/epilabelers and http://twitter.com@epilabelers.  Follow us and you’ll be entered to win exciting giveaways, such as EPI Nike hats, and appropriately for this show, limited edition 30th Anniversary EPI travel mugs. 
We’re excited to meet people in the coffee industry and eager to sample the huge variety of coffee that will be featured at SCAA.  Can’t wait to see you there!