American consumers are increasingly seeking more information about the food and beverages they consume. Additional information will help consumers make more informed choices. Cheerios and MillerCoors are stepping up to meet the challenge.
Miller64 is becoming the first U.S. beer to feature new, more detailed voluntary nutritional labeling permitted last year by the federal government. The U.S. Department of Treasury’s Alcohol and Tobacco Tax and Trade Bureau issued new guidelines about the nutritional information disclosed. Brands now can provide more nutritional information — including serving size, servings per container, alcohol content by volume, calories, protein and fat per serving — on their packaging. “With just 64 calories and 2.4 grams of carbs per 12-ounce serving, Miller64 is the ideal beer choice for people living a balanced lifestyle,” said Gannon Jones, vice president of brand marketing at MillerCoors. “Adding the new nutritional label will provide the kind of detail that will give consumers one more reason to reach for a Miller64 when they want to enjoy a beer that fits their way of life.” Jones said MillerCoors hopes to eventually expand its adoption of the voluntary nutritional labeling, but will start with Miller64 to learn more about consumer reaction before making additional decisions.
As for General Mills, they are removing GMOs from the original Cheerios. This change comes after fans flooded the Cheerios page on Facebook with comments on the topic. The change does not apply to any other Cheerios flavors. Mike Siemienas, a company spokesman said “they are harder to make GMO-free because they are made with ingredients such as corn.” He also states, “There is broad consensus that food containing GMOs is safe, but we decided to move forward with this in response to consumer demand.”
What do Cheerios and MillerCoors Have in Common? They both have consumers who want more information about the food or beverage they are consuming. Cheerios is making changes to their product to give consumers the GMO-free product they are looking for. MillerCoors is providing more nutritional information about Miller64 on their labels so consumers can make a more informed decision. Both companies are testing the waters to see how this changes the consumption of their product.